MARKET FOCUS

An established exporter, this pioneering West Midlands chain maker was seeking areas to exploit new product development. Exporting Made Easy were tasked with identifying potential new markets and subsequent routes to market. The brief was to promote both sustainability and innovation. Initially developed as a mine clearance tool for the military, an existing product was adapted for use for the forestry industry in New England, USA. This has helped the sector lower its carbon footprint and cut costs. This application has now been adopted across the industry. With first mover advantage the company was able to establish early market dominance, and the debarking season has become a multi-million dollar market.

A Birmingham steel door maker had started to export, reacting to unsolicited queries. They sought a more proactive approach. Within a highly competitive industry business was sought that would benefit from their ability to offer a high degree of innovation and differentiation. With the guidance of Exporting Made Easy, and going via an intermediary in Eastern Europe, they participated in a tender for a major industrial project on the north shore of the Caspian Sea. Leading 18 months of complex negotiations, detailed design and compliance work, an order was eventually secured for £1.2M. Several further orders were won in Central Asia via the same East European intermediary.

A Yorkshire based valve manufacturer had tried to enter Vietnam but faced distribution and cultural challenges. They enlisted our help to streamline the process and navigate the complex distribution landscape. We conducted market research and identified significant potential for their key product range in the oil and gas and water treatment industries. They confirmed their need to build strong relationships with local distributors, principally in Ho Chi Minh City and Hanoi. We assisted them in changing their packaging to meet local preferences. Within eight months they secured a major distribution deal, boosting their sales in Vietnam by 140% in the first year and laid the framework for longer term development.

A UK-based industrial fastener distributor sought to expand into Latin American markets. They lacked the regional expertise and partnered with Exporting Made Easy to navigate market entry. We began by conducting a thorough market analysis, identifying Colombia and Peru as the target markets with strong demand in construction and manufacturing. We developed a tailored export strategy and identified local partnerships, connecting the client with reliable distributors in both countries, managing logistics and negotiations. Within six months, our client had secured contracts worth £300k. Their exports then grew by 35% in the second year, successfully becoming an established player.