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Preparation is crucial to ensure the meeting is productive, professional, and tailored to the customer’s needs. 

It's important to have an understanding of the country's business culture, etiquette and communication style and be familiar with export regulations, documentation and compliance requirements. In addition consideration needs to be given to:
 
Arriving Properly Equipped:​
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  • Understand the customer's business, their products, services, and market positioning.

  • Research their competitors, industry trends, and any regulatory challenges specific to their market.

  • Be prepared to discuss payment terms, Incoterms, shipping logistics, and any potential trade barriers.

  • Review past communications and agreements to be clear on what the customer expects.

  • Prepare to discuss their specific needs, any previous orders, ongoing projects, and potential challenges they’ve encountered.

  • Create a customized presentation that highlights your products, solutions, and how they benefit the customer.

  • Bring samples, catalogues, product specifications, and any promotional materials.  

  • Prepare any necessary translations if language barriers exist.

  • Arrange meetings in advance, and confirm the schedule and agenda with the customer.

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Set Clear Objectives:​
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  • Define the purpose of the visit (e.g., relationship-building, closing a deal, product demonstration).

  • Identify key objectives and what outcomes you hope to achieve (e.g., signing a contract, resolving issues, exploring new opportunities).

  • Conduct a pre-meeting briefing to ensure everyone is on the same page regarding objectives and expectations.

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Prepare for Negotiations:
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  • Review pricing, payment terms, and contract conditions that may be discussed.

  • Understand your bottom line and potential areas for flexibility in negotiations.

  • Be prepared for any legal or contractual questions that may arise.

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​Consider how you will maintain ongoing communication and nurture the relationship post-visit. Proper preparation helps demonstrate professionalism, cultural awareness, and a strong commitment to meeting the export customer’s needs.

Export market visit plan

Market visit plan

From £800

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