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Continuous engagement with  your overseas customers is critical for maintaining strong business relationships & ensuring long-term success.

​Regular updates provide consistent updates on order status, shipping details, and any market changes and proactive communications address potential issues or delays before they escalate. Customers in turn will keep you informed about changes in regulations, market trends, or product availability.
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Multi-channel interaction (email, video calls, instant messaging, etc.) should be chosen to to suit the customer’s preferences and time zones. The key goals are:
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  • Understanding customer needs, and solicit regular feedback on product quality, service levels, and any areas for improvement.

  • ​Building reliability and trust, being transparent about pricing, changes in terms, and potential risks. Clear and honest communication fosters trust.​

  • Customer support and after-sales service, with support on any product trouble shooting, training and problem resolution, addressing any issues swiftly and offering solutions that satisfy both parties.​

  • Long-term relationship building, arranging regular in market and virtual meetings to strengthen the relationship. 

  • Collaborate on marketing efforts, like joint promotions or campaigns.

  • ​Understanding market dynamics, staying informed about the customer’s market conditions and sharing relevant insights, such as consumer trends or regulatory updates. Be prepared to adapt to changing market conditions, customer demands, or regulatory environments, ensuring your offerings remain competitive.

  • Value addition & product innovation, regularly introduce new products or enhancements that align with your customer’s evolving needs. Provide content like newsletters, webinars, or whitepapers that add value by educating your customers on industry trends, compliance issues, or best practices.

  • Flexibility in negotiations, considering terms or methods that cater to your customer’s financial cycles or local banking practices and be open to customizing contracts based on mutual agreements.

  • Crisis management, nothing strengthens relationships like dealing effectively with a crisis, responding quickly and effectively to any crises, ensuring minimal disruption to the customer’s operations. 

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Continuous engagement with export    customers requires a strategic blend of consistent communication, reliability, flexibility, and value-added services. By focusing on building trust, understanding customer needs, and staying adaptable, you create a foundation for a successful and enduring business relationship.

Let’s Work Together

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Export customer ongoing engagement

Ongoing support

From £600 per day

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